The “Taylor Swift effect” causes a 9-year-old Utah girl to develop a love for football.
The impact of this well-known relationship is visible in Utah County, where fans like Riley Jensen, nine, are becoming more and more enthralled with football.
Riley, a self-described Swiftie, discusses her sudden interest in the game while sporting her favorite shirt, and the Kansas City Chiefs return to Taylor Swift, even though Riley comes from a home where everyone is an avid San Francisco 49ers fan.
A surge of newcomers, especially women and girls, have been drawn to the NFL by the phenomenon known fondly as the “Taylor Swift effect,” which has turned living rooms into game-day arenas.
Riley’s mother, Jana, praises Swift’s ability and work ethic, seeing the singer as a wonderful role model for her daughter.
Swift’s connection to the Super Bowl brings families together even if it may also create rifts, as seen with Riley and her brother Ronnie’s divided loyalty between the 49ers and the Chiefs.
Riley’s father, Mike, remarked, “You always want to find things that you share in common with your kids.”
Riley’s father and brother are traveling to Las Vegas for the NFL experience as the Super Bowl draws near, but they will be back in time for the game, confirming the idea that sports have a special ability to unite people.